SHRED was founded in 2006 by Olympian and World Champion alpine skier Ted Ligety, alongside materials engineer and mountain enthusiast Carlo Salmini. Their goal was to create SHRED as a brand for mountain enthusiasts, including skiers, snowboarders, and mountain bikers, who desire assurance and safety when navigating the slopes.
SHRED produces groundbreaking eyewear and protective gear that challenges conventions and encourages aspirations through continuous innovation, ensuring safety for your head and eyes in the process.