About us
SkatePro – Where Action Sports Take Off
We are a passionate team of action sports enthusiasts dedicated to helping you pursue your passion, whether you're into scooters, roller skates, inline skates, skateboards, BMX, surf, or winter sports. We're here to support you every step of the way, offering expert guidance and the best possible customer experience.
Founded in 1996, SkatePro has grown from a small startup to a global leader in action sports, reaching over 4 million clients worldwide. With a diverse catalog of over 20,000 unique items, we provide the gear, accessories, and clothing you need to fuel your action sports journey—no matter your skill level. Our mission is simple: support, inspire, and grow.
We support the action sports community by being honest, professional, and genuinely passionate about what we do. We strive to deliver personalized customer service and localize our communication, ensuring that our clients receive the support they need in their native languages. Recognized by e-commerce trust marks in multiple countries, we take pride in our fast, reliable delivery services.
At SkatePro, we believe in inspiring new generations to take up action sports. We sponsor over 250 events each year and have our own team of more than 40 exceptional riders who are spreading the love for action sports around the world. Whether you're a seasoned pro or just starting out, we are here to encourage you to live your passion, build connections, and engage in positive, active lifestyles.
Giving back is a core part of who we are. For many years, we have dedicated time and resources to partnering with non-profit organizations around the globe, all focused on action sports. From bringing sports opportunities to children in less fortunate areas to supporting research on muscular dystrophy, and donating gear to communities in third-world countries with limited access to such resources, we are committed to making a positive impact through action sports.
As we grow, we remain committed to making action sports more accessible to everyone. Our reach expands over 40 countries worldwide, with our headquarters near the vibrant city of Aarhus, Denmark, where you’ll find our physical store and our very own skatepark.
Join us at SkatePro, where your passion is our passion. Together, let's support the action sports community, inspire new riders, and grow the sport we love. We support you—every step of the way.
Memberships and awards
2x winner EY Entrepreneur Of The Year award |
8x winner of the Danish E-commerce Award |
Winner of the European E-commerce Silver Award 2015 |
Trusted Shop (e-mærket) |
Member of Dansk Erhverv (Danish Business Association) |
6x Danish Gazelle award |
Reviews of SkatePro
"Got what I wanted in a timely fashion, good service :-)" | |
David Kennedy (Invercargill) | 04/02/2025 |
"International shipping took a wee while (it arrived just in the nick of time) but the product itself is GREAT and everyone is very happy overall. Shipping was obviously not SkatePro’s cause (damn Customs/Post etc)." | |
Martin P. (. S. (Auckland) | 28/01/2025 |
"They're awesome!" | |
Patrik Dobes (Napier) | 28/01/2025 |
"Wrong product which doesn’t fit our scooter listing clearly stated the size we needed 24mm x 120mm but what arrived was 28mm x 120mm I’ve asked for the correct wheels to be sent out with a courier bag to send the wrong ones back it’s been a week since last communication and don’t no what’s happing" | |
Chris dixon (Dunedin) | 21/01/2025 |
Reply from SkatePro: Hi! In the product description for the wheels you ordered it specifically says: "Note: The wheel's rubber measures 28mm across, while the core is 24mm wide. For compatibility, it is essential to use 28mm or 30mm forks with removable spacers." It is how the product is designed, which indeed doesn't match the standard 24x120mm measurements. However, we do inform about the specific measurements and how to ensure compatibility. The wheels are not available in a different measurement, so this isn't a question about us sending the wrong wheels. You are of course able to purchase a return label through our website in order to send the wheels back to us for a refund :) /Jonas, Team SkatePro |
"Product arrived in great condition. Super stoked" | |
Tom Kirkland (Masterton) | 16/01/2025 |
"Amazing product!! Really good quality and arrived before expected, I loved the service, 100% recommended" | |
Sebastian ramirez (Auckland) | 14/01/2025 |
"Great product and service Shipping was delayed a little but it was NZ customs not Skatepro" | |
Sean Dymond (Napier) | 14/01/2025 |
"Goods arrived undamaged, on time and as advertised" | |
Damon Osborn-Dunn (Te Awamutu) | 10/01/2025 |
"Awesome to deal with and very fast delivery" | |
Craig Jones (Mount Maunganui) | 09/01/2025 |
"Very good" | |
Jayden Nuttall (Amberley) | 08/01/2025 |
Reply from SkatePro: Hey, thank you for your feedback! We're happy to hear you're satisfied with your order and our service. We appreciate that you took the time to write review! / Your SkatePro team |