World Industries

World Industries stands as one of the most iconic entities within skateboarding history. Established by Steve Rocco and Rodney Mullen during the late 1980s, the brand achieved prominence in the 1990s and swiftly became a fixture in skate culture. Renowned for their daring graphics and designs, World Industries has consistently served as a preferred choice for skaters across the globe.

Central to the brand's essence are the legendary characters Flameboy and Wet Willy. The skateboard series featuring these characters became an immediate classic, capturing the imagination of a generation of young skateboard enthusiasts.

Today, World Industries maintains its heritage as a skateboarding brand focused on youth. Offering an extensive range of World Industries complete skateboards, clothing, and accessories, the brand remains committed to its origins whilst continually adapting to the contemporary skateboarding landscape. Discover the latest World Industries skateboard collections and perpetuate the legend—accomplishing one trick at a time.