Alchemy manufactures inline skates and wheels specifically for inline skating. In their development process, Alchemy prioritises stability, reliability, and quality. The design and aesthetics are intentionally minimalistic to ensure a clean and pure expression. Skateside Skates, a British firm, handles the distribution of Alchemy skates alongside brands such as Slamm, Mindless, Enuff; SFR, Anarchy, and Voltage.